Groundbreaking analysis of millions of holiday mailers launched over last year’s holiday season reveals how brands are winning big with direct mail
PostPilot, the leading direct mail marketing platform for ecommerce and omnichannel brands, released the industry’s first-ever performance report based on real campaign data spanning 2024’s Black Friday, Cyber Monday, and holiday season. Previous reports released by other direct mail providers have been limited to survey data.
Drawing from millions of postcards and catalogs sent by thousands of leading brands, the report surfaces never-before-seen insights into direct mail’s ROI, customer reactivation power, and top-converting demographics.
“Direct mail is one of the highest-performing channels many brands aren’t fully leveraging,” said Michael Epstein, co-CEO of PostPilot. “Over the last three years, we’ve invested heavily in building the industry’s most robust dataset and data science team. This report proves what our customers already know: Direct mail is mission-critical for growth and profitability, especially over BFCM, when email inboxes are overflowing and digital ad costs spike to reach your target customer.”
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PostPilot has redefined direct mail for the digital era, offering brands automated, data-driven tools like AcquisitionAI™, MailMatch™, and SiteMatch™ that rival the precision of Meta or Klaviyo, but in a physical medium. Its proprietary dataset and AI capabilities now power everything from full-funnel prospecting to retention automations, making direct mail as easy and measurable as paid social or email.
“We’re doing more than sharing data in a report. In the PostPilot platform, we’re putting our exclusive insights to work for every brand we partner with,” said Drew Sanocki, co-CEO of PostPilot. “By analyzing millions of real sends, we uncover what actually drives performance and feed those learnings back into our platform, helping all of our customers achieve stronger, more predictable growth.”
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