AWeber, a leading provider of powerfully-simple email marketing software for small businesses, announced the publishing of The 2020 Small Business Email Marketing Statistics Report. The report features insights gained from a survey of more than 1,000 small businesses, interviews with the top 10 email marketing experts, and best practices from AWeber subject matter experts.
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New Research from AWeber Explores Small Business Email Marketing Strategies
Of the 66% of small businesses who reported using email marketing to promote their business or communicate with their audience, 79% reported email marketing as an important or very important part of their strategy. This report sheds light on the tactics that make email marketing an effective channel for small businesses.
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“Our goal with these insights is to help guide small business owners and entrepreneurs with their own email marketing strategies,” shared Rob Patterson, Chief Marketing Officer at AWeber. “Email is an ever-changing — yet consistently high-return — marketing channel, and it’s our responsibility to continue to educate small businesses and help them improve and innovate.”
Exploring email marketing usage and engagement, effective email copywriting, and email design trends, the report also taps into the savvy of the top 10 email marketing experts, who share practical takeaways that readers can apply right away.
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