Entrust Datacard Partners with Red Sift to Support BIMI Standards for Verified Logos in Emails
Entrust Datacard announced that it has partnered with Red Sift, a data-driven cybersecurity company focused on scaling essential digital domain security for organizations, to bring Verified Mark Certificates (VMC) to market that support the Brand Indicators for Message Identification (BIMI) email authentication standard rollout.
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“BIMI gives brands a powerful opportunity to build a more immersive experience with consumers. Entrust Datacard helped develop the concept of the VMC with the BIMI working group and issued the first certificates to help our enterprises and institutions deliver these authenticated visual marks to their customers”
BIMI is a cross-industry effort to standardize the transmission and use of brand logos in recipients’ emails. As email has become more critical than ever for organizations to connect and communicate with their customers, the ecosystem is looking to BIMI as an opportunity to increase the wide adoption of email authentication while simultaneously providing senders with a way to provide their customers with a more immersive experience. Email recipients would see verified brand logos from BIMI users in their emails.
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Using BIMI at the highest level of validation requires a VMC from an authorized Certificate Authority (CA), which works alongside an organization’s Domain-based Message Authentication, Reporting and Conformance (DMARC) protocol policy. In conjunction with the BIMI working group, Entrust Datacard created the initial concept of the VMC, was the primary developer for this offering over the past 3 years, and published the first set of VMCs starting in September 2019.
Adding BIMI instructions to the DNS record allows an organization’s logo to be displayed on email communications that originate from that domain. DMARC provides strong authentication and guidance for identifying spoofed messages.