dotdigital, the integrated marketing automation solution in Magento Commerce, part of Adobe Experience Cloud, is enriching its core bundled offering with Live Chat to enable merchants to easily access their marketing automation tools directly within Magento Commerce. dotdigital joined forces with Magento four and a half years ago – the first premier technology partner for email marketing – to help merchants expedite their data further, while increasing customer engagement and driving long-lasting loyalty. Now Magento merchants can expand their channel offering like never before. With an in-house team of Magento experts who rigorously test and validate our code, customers can expect the most feature-rich and robust marketing integration in the market.
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Gartner reported that, “This year, up to 81% of marketers say they expect to be competing mostly or completely on the basis of CX” (Gartner “Customer Experience Survey Key Findings,” Chris Pemberton). It’s no wonder then, that a channel that offers an unparalleled satisfaction rate of up to 92% in some industries (Com100) makes users 82% more likely to convert (Intercom).
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That channel is Live Chat.
As part of the Magento 2.3.4 release, dotdigital bundled its Live Chat product, marking an exciting new chapter in the dotdigital-Adobe relationship. Concurrently, in response to Covid-19, all customers will receive ten free chat agents to help manage communication with customers and prospects. What’s more, Magento 2 merchants exclusively receive a free standalone dotdigital Engagement Cloud account with access to Chat.
According to Forbes Agency Council, conversational marketing is set to become one of the top marketing trends in 2020. It’s clear to see why. Live Chat enables B2C and B2B merchants to deliver on, and exceed, real-time expectations, while improving conversion rates and opening more opportunities for lead generation and lead nurture.
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