Undertone to Bring Its High-Impact Mobile Ad Units to the Ad Council’s #AloneTogether COVID-19 Campaign
Undertones’ formats - proven to be effective at generating attention and inspiring behavior change - will be key to promoting social distancing and addressing mental health
Undertone, creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that it will be supporting the Ad Council, MTV and ViacomCBS’ Entertainment & Youth Brands’ national #AloneTogether campaign. The effort is designed to extend the reach and impact of critical COVID-19 response messaging focused on social distancing and mental health.
#AloneTogether is a national campaign launched shortly after the crisis began to focus on the importance of staying home and social distancing to slow the spread of COVID-19. The campaign recently evolved to focus on the effects of isolation on mental health and provide resources at AloneTogether.com.
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“We are all in this together,” says Undertone President Dan Aks. “But even if you’ve heard it before, remember that the advertising industry has a unique set of tools and skills to help educate and inform people during an emergency like this pandemic. We have a moral imperative to deploy those skills on behalf of the public. It gives us pleasure to support the Ad Council’s efforts.”
Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.
