Uber’s Ex Growth Lead and Clear Channel COO Join Adverttu Advisory Board
Industry heavyweights Nejc Skoberne and Rob Atkinson bolster AdTech company
Adverttu, the UK’s fastest-growing transit media platform, has appointed Nejc Skoberne and Rob Atkinson to its advisory board, bringing with them a wealth of experience in scaling hyper growth startups, global out of home, digital and DOOH advertising, and AdTech product innovation.
Rob Atkinson spent more than ten years at billion-dollar out of home advertising company, Clear Channel Outdoor, where he served as Managing Director and COO. Alongside his time as COO, Rob was also Adshel’s CEO, Clear Channel Outdoor’s Australian and New Zealand 35,000+ strong display network estate.
After Clear Channel Outdoor, Rob was named CEO of Australian Radio Network before leaving to pursue advisory and consulting roles for OOH and audio content companies. While advising Adverttu, Rob will continue to advise two other non-competing startups.
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On why he wanted to be part of the OOH and digital media company, Rob Atkinson said: “For one, Adverttu’s impressive AdTech and performance capabilities excite me. The leadership team’s smart thinking, diverse skillset and ambition have clearly produced a thriving, progressive and highly relevant media company.
With data and insights at the heart of Adverttu’s proposition, as well as plenty of creativity, personality and a bold tone running through everything the team does, I’m looking forward to sharing my knowledge and experience with the team to further accelerate growth.”
Nejc Skoberne previously held senior marketing and growth positions at Uber, Coinbase, Transferwise, Electrolux and most recently, Fnatic, where he will stay on as Head of Product Growth. In 2019, Nejc also founded AARRR London, the UK and Europe’s premier and largest community of Senior Product and Growth Specialists, which he continues to lead, and prior to that, he co-founded a WordPress, WooCommerce and Shopify digital agency.
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Nejc holds numerous digital marketing, leadership and growth certifications from Harvard Business School, Product School, CXL Institute, Hubspot and other digital companies and he was educated at Univerza v Mariboru. He speaks six languages.
Nejc Skoberne said: “I look out for companies that identify an existing need in the market and build a platform that can capture that need at scale. I believe Adverttu is on the verge of becoming the first true real-world performance marketing channel, with unrivalled data and a near-instant result feedback loop. That is something to be very excited about.
I’m very much looking forward to working with Artjom and the rest of the leadership team on accelerating Adverttu’s mission by sharing my thoughts, advice and experience in user-product growth, thinking scalably, and big user experience.”
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