Appoints seasoned executive to grow taxi media business and build experiential marketing business
STRONG Digital Media, a Ballantyne Strong, Inc. company, announced that Ian Greenberg has been appointed President, effective immediately. Mr. Greenberg is charged with growing STRONG’s taxi media business, and building adjacent media businesses, starting with experiential marketing.
Mr. Greenberg has extensive leadership experience in out-of-home advertising, working with many of the top advertisers in the industry. He comes to STRONG Digital Media from Vector Media, where he built their highly successful experiential marketing division. Previously, Ian was co-founder and General Manager of Show Media, which reimagined the taxi advertising space with the introduction of large format tops and experiential marketing. Show Media was recognized by Inc. Magazine several years in a row as one of the fastest growing privately owned companies in the US. Under Mr. Greenberg’s sales leadership, Verifone bought Show Media’s taxi media assets in 2011 for a purchase price of over $28 million.
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“We are thrilled to have Ian join STRONG Digital Media and lead our day-to-day efforts. Ian has repeatedly demonstrated an ability to quickly start and scale out-of-home advertising businesses. I’m confident that Ian’s executive sales experience, unparalleled industry network, entrepreneurship, and vision position Ian to execute on STRONG’s strategic objectives of helping lead our marketing businesses across verticals and geographies,” said John Schweikert, Board Member and Executive Managing Director of STRONG Digital Media and Senior Vice President of STRONG Digital Media’s parent company, Ballantyne Strong, Inc.
“I am very excited to lead STRONG Digital Media and build the taxi media and experiential marketing businesses for the company. STRONG’s digital technology is world-class and its market position with the 24/7 taxicab operators that comprise the membership of the Metropolitan Taxicab Board of Trade is enviable,” said Ian Greenberg, President of STRONG Digital Media.
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“STRONG Digital Media launched in 2018 and we have been building an out-of-home advertising business with the objective of creating value for shareholders. Ian has led numerous companies that have demonstrated significant growth and we look to benefit from Ian’s leadership at STRONG Digital Media,” said Kyle Cerminara, Chairman and CEO of STRONG Digital Media’s parent company, Ballantyne Strong, Inc.
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