The former Head of Google’s Programmatic Advertising Strategy to lead iQuanti’s efforts to drive superior paid channel performance through advanced data modeling
Digital marketing company iQuanti announced the hiring of Sreekant Lanka as Head of Paid Media.
In this new role, Lanka will now lead iQuanti’s analytics-driven paid media practice. Sreekant brings over 20 years of digital advertising experience to enhance iQuanti’s paid channel solutions and will oversee iQuanti’s channel SMEs, solution specialists, and paid media campaign operations.
“iQuanti is focused on creating exponentially better solutions for enterprise clients through better use of data. We’ve done it with ALPS in the enterprise SEO space and we look forward to Sreekant creating transformative solutions in the paid media space.” said Vish Sastry Rachakonda, CEO, iQuanti. “Companies are looking to get a lot more through their digital marketing dollars and Sreekant will help lead iQuanti’s efforts to transform this space.”
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iQuanti had launched its Analytics Led Platform for Search (ALPS), a transformative enterprise SEO platform that helped make SEO programs a lot more predictable. Now, the company is working on paid solutions to drive much better targeting and effectiveness.
Sreekant joins iQuanti from Google, where he served as Head of Programmatic Account Strategy at the company’s Hyderabad location. In this role, he led a global team providing programmatic strategy and activation across a wide range of clients and verticals to drive client business results. Sreekant also held senior positions within Google in its sales organization in Mountain View.
Prior to his time at Google, Lanka worked as a Strategy Consultant at Accenture, where he worked with financial services clients to drive operational efficiency of technology and realizing the value of their IT investments.
“iQuanti’s commitment to data driven insights and leadership in digital marketing were highly appealing to me,” Sreekant said. “I am thrilled to join the iQuanti team and help companies get much more from their digital marketing spends, through a relentless application of insights and custom products.”
Lanka also serves as an advisor and investors to few startups in India on their marketing strategy. Educated in both India and the United States, Sreekant holds a Bachelor’s degree in electrical engineering from Andhra University and an MBA from INSEAD.
Sreekant is also a widely recognized speaker, having served as a TEDx speaker and a panelist on talks at Google.
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