New partnership will provide linear TV media buyers with access to the broadest cross-screen video inventory, flexible execution options, and data-driven expertise
SpotX, the leading global video advertising and monetization platform, announced an integration with Mediaocean, the foundational software provider for the advertising world, to empower linear TV media buyers to transact premium video supply at scale in a brand-safe environment with real-time, actionable insights. SpotX is now available through Mediaocean’s Connect Partner Platform via the Spectra OX, Spectra DS local systems, and Prisma.
The partnership enables the largest advertising agencies in the world to discover and connect with over 600 publishers offering premium video inventory through SpotX across all screens and streams, including desktop, mobile, and connected TV devices. Without any interruption to their current workflow, Mediaocean clients can easily select SpotX to tap into available inventory while also accessing SpotX’s expert service and programmatic infrastructure.
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“We’re always looking for new ways to match advertisers with the wide variety of premium video inventory on our platform, and Mediaocean’s technology makes it possible for us to execute our goals,” said Kyle Benn, VP of mid-market, demand facilitation at SpotX. “We’re excited to launch this partnership and look forward to watching how our integration brings more efficiency to the way media buyers and owners do business.”
The partnership continues to support SpotX’s mission to bridge the gap between traditional television and digital video. It will also provide media buyers with more opportunities to reach audiences across connected TV. All transactions made on the platform will also be reviewed by SpotX’s in-house Brand Safety Team to ensure a trustworthy, transparent environment.
“Our vision for television and digital convergence takes shape through partnerships with leaders in premium video supply like SpotX who provides our clients with the deepest and broadest premium video supply,” said Ramsey McGrory, CRO, Mediaocean. “We’re thrilled to enable our local TV buyers with the depth of brand-safe video supply that is made available through the experts in video at SpotX.”
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