- Postscript flaunts 50 percent YoY growth
- The firm specializes in creating enriched messages through one-click integrations, hyper-targeted triggers
- Its approach preserves text message inbox integrity, keeps unsubscribe rates low.
SMS marketing company Postscript reported that they have raised $4.5 million in seed money from a collection of investors, including Y Combinator, Accomplice, 1984vc, and Ali Capital.Â
They have also received backing from a collection of leading entrepreneurs in the space including Paul English (founder of Kayak), Kevin Hale (founder of Wufoo), Mathilde Collin (founder of Front), Andrew Bialecki (founder of Klaviyo), Elias Torres (founder of Drift), and Eric Rea and Dennis Steele (founders of Podium).
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Attends to Brands of All Sizes
The e-commerce industry is growing rapidly, with Shopify reporting about 50% YoY growth, and independent brands thriving in tandem. Postscript said aims to help brands of all sizes continue to grow by offering flexible, customizable, direct-to-consumer SMS marketing tools. With an exclusive focus on the e-commerce ecosystem, Postscript specializes in creating enriched messages through one-click integrations and hyper-targeted triggers based on user behavior. Their data shows click-through rates in messages sent on the platform between 7.5% and 40%, substantially higher engagement than the average email marketing of 2%.
“Every year text messaging occupies a larger percentage of personal communication. The same shift towards messaging is just beginning between brands and their customers. With their leading platform and focus on the end user’s messaging experience, Postscript is in a unique position to help e-commerce businesses grow. We’re excited to partner with the Postscript team to build a category-defining company in this space.” said lead investor, TJ Mahoney of Accomplice.
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SMS as Mainstream Marketing Channel for e-commerce
Postscript’s mission is to introduce SMS as a mainstream marketing channel for e-commerce companies while respecting the personal text message inboxes of end-users. Postscript has built advanced targeting tools, enabling brands to engage their customers with the most tailored, relevant messages possible. This approach helps preserve text message inbox integrity while also keeping unsubscribe rates low.
Since launching in September 2018, the company has acquired more than 500 customers, including brands like Native, Brooklinen, StackCommerce, Frey, Oars + Alps, and Olivers. Their customers routinely see more than 26x ROI with clickthrough rates ranging between 7.5% and 40%. Postscript is so confident in their platform, they guarantee customers a 4x ROI or they’ll refund the investment. They have yet to refund a single customer.
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