Early Priority Date Predates All Current Streaming Solutions
SITO Mobile Ltd., an insights-driven Consumer Behavior and Location Sciences company, through its subsidiary, Single Touch Interactive, Inc., recently received allowance by the US Patent Office of another key asset in its streaming media patent portfolio. US Patent Application No. 13/843,412, entitled “System and Method for Streaming Media,” covers key features in use by many of today’s media streaming services. These features include rule-based techniques for determining streaming characteristics and identifying streaming resources in order to deliver QoS demanded by today’s consumers. SITO expects a patent to issue from the allowed application in the coming months.
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“This latest addition to our much sought after portfolio of streaming IP further emphasizes the value of our patents to today’s streaming industry,” said Tom Candelaria, EVP Corporate Development. “We are actively monetizing the portfolio, which currently includes 15 patents and several pending applications, through licensing and other strategic business arrangements. The portfolio has broad applicability across the $45 billion US video-streaming marketplace and is applicable to not only streaming video content, but also to dynamic, targeted advertising – including ‘native advertising,’ which is a critical revenue model for the video streaming industry.”
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SITO turns the consumer journey into a powerful instrument for marketers, delivering actionable insights that influence behavior in real-time. Through Consumer Behavior and Location Sciences, SITO develops customized, data-driven solutions for brands spanning strategic insights and media. Our science and products reveal a deeper, real-time understanding of customer interests, actions and experiences providing increased clarity for brands when it comes to navigating business decisions and delivering advertising. The Company is home to an internally developed, proprietary location-data technology stack, arming clients with a powerful resource for granular data, real-time insights and optimization, and delivery of successful media campaigns. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, SITO creates audience profiles to develop measurable hyper-targeted campaigns for brands.
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