CitrusAd continues to grow its presence and leadership team. Three of the most recent hires are industry veterans David Haase, Christian Lopez and Sean Cheyney. All three have extensive experience in bolstering ecommerce websites with media revenue for retailers and ROAS for advertisers.
“These hires further strengthen four key pillars in our organization: operational, technical, media and retailer sales. We are dedicated to helping grow ecommerce sales for retailers and brands, continuing to onboard experienced executives will help us to serve that mission.”
The recent surge in demand for digital retail media has positioned CitrusAd as the preferred solution for retailers who are taking retail media seriously and want to offer something better to their suppliers and advertisers. The recent hires will serve CitrusAd’s growing customer base as well as the brands and agencies that leverage the self-serve platform’s impressive reach.
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David Haase, former Chief Revenue Officer (CRO) at Triad, where he spent 14 years, is now appointed as the Chief Revenue and Development Officer for CitrusAd. In his new role, Haase will be at the center of retailer monetization, leveraging a world-leading retail media platform with an experienced media sales and strategy team to create exciting revenue streams for retailers from the CitrusAd platform and category growth for advertisers. “Digital media capabilities were catapulted to the top of most retailer’s agendas during the pandemic. CitrusAd is uniquely positioned to rapidly assist retailers with its white-label, self-serve, ad platform and media sales expertise. I am really excited to support and showcase CitrusAd’s cutting edge capabilities to both retailers and marketers,” stated Haase.
Christian Lopez joins CitrusAd as VP, Solutions Architect from competitor Criteo. Lopez will be the primary point of contact for all US based integrations. When asked about the jump Lopez said, “I was simply so impressed by the technology CitrusAd had built in such a short time, true innovators and creators of digital ad tech that I just had to be part of. Another key differentiating factor that appealed to me was the agility and flexibility that CitrusAd offers. The founders have a solid background in ecommerce, they understand and listen to the various needs of different retail sectors and are using that feedback as a basis for innovation.”
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