SalesTech Star Awarded Two New Innovative Patents That Make Creating Targeted Social Ads Simple, provider of the first — and only — comprehensive Reputation Experience Management (RXM) platform, announced today that it has been granted two additional patents covering its online reputation management technology. The patents, “Customized Allocation Framework” and “Customized Targeting Framework,” bring the company’s total number of patents held to 33, further strengthening its position as a leader in helping businesses understand their online reputations to get found, get chosen and get better.’s suite of products is recognized as the only complete, enterprise-grade platform proven to help companies instantly connect to their customers and improve their experience at every touchpoint. These two new patents further enhance’s core offerings with capabilities that are unique in the industry.

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Both the “Customized Allocation Framework” patent and the “Customized Targeting Framework” patent work together as a system to make creating targeted social ads simpler. worked with some of its largest customers to identify pain points in the process of creating digital ads that were especially prone to errors. The patented products make creating an ad simple and intuitive, and allow customers to focus on their core business while takes care of their social media presence. By using these patents, multi-location customers, such as Camp Bow Wow and VCA, have also seen an increased efficiency in allocating their advertising spend across hundreds of social media pages.

“These new patents allow us to continue innovating in order to provide our customers with top-tier products and remain as the leader in our industry,” said Manish Balsara, chief technology officer at “By selecting a top-performing post and targeting it based on age, gender, etc., we’re able to further increase the post’s engagement and reach. Because the system keeps track of past choices, it makes future customization easier and error proof the more often it is used.”

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