QYOU Media, the world’s leading curator of premium ‘best-of-the-web’ video for multiscreen distribution has announced a partnership with Frequency, the cloud-based internet video platform that manages and distributes video from hundreds of the world’s top providers.
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The OTT market is expected to be worth $117 billion by 2025, driven by growing demand for application-based services and accessibility through mobile devices. Frequency offers a flexible and data-rich distribution platform for both traditional and next-generation content providers, such as Cheddar and Jukin Media.
To further bolster the digital-first content and targeted millennial programming available to its customer base, Frequency has selected The QYOU’s expertly curated short-form video content to add to the service.
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Through the Frequency platform, QYOU’s content will be available via Frequency’s world-leading pay-TV operators, including on set-top boxes, through TV Everywhere experiences, and via IP apps. Frequency is already powering pay-TV operators in the US and Europe with over 30 million subscribers. This extends QYOU’s ability to reach millennial and gen-Z consumers on any device, at any time.
“Frequency has been pushing forward the distribution of premium digital-first content for many years. The service’s partnerships with established Pay TV operators around the world combined with their ability to help speed our creation, launch and data collection around custom channels and programming makes this partnership another valuable addition to our growing global distribution,” stated Curt Marvis, CEO and Co-founder of QYOU Media.
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