Pixalate Launches World’s First Connected TV (CSTI) Rankings to Benchmark the Quality of Programmatic Ad Sellers Across Roku, Amazon, Samsung Devices
An analysis of OTT/CTV traffic quality including household reach, invalid traffic (IVT), and more: Telaria, FreeWheel, Verizon Media top Q1 2020 rankings
Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the first-ever Connected TV/OTT Seller Trust Index (CSTI), a breakthrough addition to Pixalate’s suite of programmatic seller quality rankings.
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Pixalate’s new CSTI ranks the overall quality of programmatic sellers across three major OTT/CTV platforms: Roku, Amazon, and Samsung. Among the top current performers are Telaria, FreeWheel, and Verizon Media.
The CTV Seller Trust Index is the world’s first quality-based ranking system for programmatic OTT/CTV sellers.
Pixalate’s Seller Trust Indexes are the worldwide standards in programmatic advertising quality ratings. The indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices.
“CTV is a complex, fundamentally different media environment with fragmentation, ad fraud, and a lack of transparency that deteriorates trust in the supply chain,” said Jalal Nasir, CEO of Pixalate. “Advertisers need help navigating CTV and, as the pioneers of global programmatic trust ratings, we believe CTV accountability represents a critical breakthrough for the industry.”
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