Outbrain, a major discovery and native advertising platform on the open web announced their new partnership with a leading international news channel, Euronews. The partnership will allow Euronews to make use of Outbrain’s Smartfeed, a digital experience that transforms every page to an infinite stream of discovery.
Carolyn Gibson, CRO of Euronews said that the company was looking forward to working with Outbrain as a tactical partner and that Outbrain’s product innovations will enable Euronews to preserve its quality and editorial tone en route to engage the readers more effectively.
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Outbrain is a trusted platform of small, medium, and large enterprises all alike. It forms part of thousands of media companies’ tech stacks in over 55 countries. It helps those firms monetize their publishing operations from 18 cities from around the globe.
The innovative Smartfeed technology by Outbrain allows publishers to add a touch of personalization to editorial curation. This promotes engagement and audience growth, which in turn increases revenue for the organization. It is highly helpful for publishers who want to re-circulate their own content in a bid to re-engage audiences across their sites.
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The platform is crafted for a range of content that includes branded videos, editorial, promoted articles, and a lot more! Furthermore, AdNgin will allow for dynamic optimization that will improve the site of a continuous basis by understanding and responding to the preferences of the readers, thus creating an optimal experience for them.
“Outbrain’s feed technology empowers media companies and publishers so that they are able to effectively compete with the walled gardens on audience acquisition, engagement, and retention. We know that Smartfeed will strengthen and support Euronews’ vision to empower users through impartial journalism. We are excited to help Euronews continue on with its mission,” Alex Erlmeier, Managing Director for International at Outbrain said.
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