OpenSlate and GroupM Partner to Expand Brand Suitability on YouTube
The Leader in Contextual Brand Safety Data Now Offers a Spanish-Language Solution to Agency Clients
OpenSlate, the premier global source of brand safety and contextual analytics for digital video, and GroupM, the media investment management unit of WPP, announced they are extending their brand safety partnership to Spanish-speaking markets, including Mexico, Central and South America. Under this enterprise agreement, GroupM agencies and clients will have access to OpenSlate’s brand safety, suitability and contextual analytics solutions
OpenSlate is a leader in data science, employing the most advanced machine learning capabilities to understanding the value and context of digital video content. The company has been focused on YouTube content quality and brand safety since it’s launch in 2012. As an independent, third-party brand safety solution for advertisers, OpenSlate’s proprietary data on more than 400 million videos continues to provide reassurance for GroupM agencies and clients.
OpenSlate’s solution will enhance GroupM’s brand safety in both reservation media, including Google Preferred, and in auction-based inventory bought through AdWords or DoubleClick Bid Manager. Using independent data from OpenSlate, GroupM clients will be able to better define suitable content for their media buys across hundreds of thousands of ad-supported videos on YouTube.
“We’re thrilled to extend our partnership with GroupM to their Latin American agencies and provide their clients with brand safety controls and content safeguards to support their YouTube media buys”, said Guillermo Abud, Vice President, Business Development US Hispanic, LATAM & Spain at OpenSlate. “Spanish is rich with regional and local country differences with specific nuances that impact content quality and brand safety solutions. OpenSlate can arm GroupM’s clients with contextual intelligence and complete transparency about where their ads are running.”
“Through our partnership with OpenSlate, we consolidated GroupM’s best regional practices to boost brand safety, content suitability tools and service to our clients. In this case, OpenSlate allows us to analyze and optimize based on the type of content our client’s campaigns run on constantly protecting the brand,” said Mariela Pol, Head of Digital Trading LATAM. “OpenSlate provides us with the right insights to determine the continuation of brand content alignment.”
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