OKTV (Opportunity Knocks Television), a wholly owned subsidiary of Purespectrum Inc. (PSRU:OTC), has penned a deal that has industry heavyweight, Trifecta Entertainment, as its exclusive advertising sales representative.
Under the agreement, which is set to come into effect at the end of this year, Trifecta Entertainment will bring in both advertisers and programming.
The independent multimedia company is composed of a top executive team which drove a decade of success for MGM Television. The company’s vast range of quality and engaging programming will support OKTV’s mission to bring families back together through great entertainment. The deal was negotiated by OKTV General Manager Mike Markwell who states, “It is a honor to be working with Trifecta Entertainment. Their reputation in the industry is impeccable. We are very fortunate to have them on board with OKTV.”
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Popular programming within the Trifecta Entertainment portfolio includes hit shows such as Impractical Jokers, Pawn Stars, Judge Faith, and a host of movie packages including DreamWorks Movie Package and Paramount Movie Packages.
The symbiotic deal is economically justifiable for both parties, given that Trifecta Entertainment will gain access to OKTV’s rapidly-growing audience with which to generate advertising revenue. In October, OKTV reported it had witnessed a record-breaking 250 million unique visitors to its platform. As such, OKTV anticipates a surge in revenue at the outset of 2019.
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The new deal marks a successful conclusion to a successful, busy year for OKTV, which has coordinated a range of acquisitions and partnerships throughout the year to offer the best programming possible to audiences while driving value for advertisers.
New deals with VSN Media and VH2 have expanded programming, while the acquisition of the iconic Sherman Oak Newsstand opens up exciting content opportunities. In addition, OKTV has purchased two full service production companies with owned content on various platforms such as Amazon Prime, Starz, and more. Furthermore, OKTV also wrapped up filming on its own flagship series, “Opportunity Knocks”.
Commenting on the new partnership, OKTV’s CEO, Xavier X Mitchell states: “We are fortunate to have the opportunity to work with such an established and talented group of professionals. The new deal is testament to the hard work our team has been doing and marks the perfect conclusion to the year. The activation of the new deal at the outset of 2019 means we will come out strong and start the year with a bang.”
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