Agreement Includes Measurement for All Meredith Stations Including Advanced Audience-Based Buying Sales Tool, Rhiza
Nielsen (NYSE : NLSN ) and Meredith Corporation (NYSE : MDP ), announced today that they have reached a multi-year renewal agreement for Nielsen TV ratings across all Meredith Local Media Group television stations and markets.
The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough and Nielsen Rhiza, an advanced, easy-to-use sales tool that enables Meredith to offer clients granular insights about its customers, media consumption, and the competitive landscape. Rhiza is powered by Nielsen ratings and buyer behavioral data, along with robust third-party datasets which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.
Read More: Sales Call Analytics Is the Difference Between Winning and Losing Customers
“Meredith has been a leader in offering local advertisers new and innovative ways to reach its desired audiences,” said Jeff Wender, Managing Director, Nielsen Local. “We are delighted to continue our longstanding support of Meredith, and look forward to introducing new measurement insights and services to further their commercial strategies. The renewal of Nielsen services demonstrates the belief that Meredith has in the enhancements we are making to both our local TV services and how our data and services impact its bottom line.”
Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk
“We are pleased to continue our relationship with Nielsen as a trusted business partner,” said Doug Lowe, Executive Vice President, Meredith Local Media Group. “Nielsen’s suite of data, products, and insights have a major impact on how our business runs and we look forward to moving our business forward with them over the next several years.”
Read More: CRM Data Is Still Numero Uno Block in Building “the Path to Sales Mastery”
