Scala today announced the addition of a powerful content acceleration device, the Scala Content Accelerator, to their digital signage portfolio. Scala, part of the STRATACACHE family of digital media/ad tech solutions companies, is including the cache server solution to help clients optimize the digital signage experience by guaranteeing reliable, timely delivery of content to media players. The device was designed with the guidance of SuperLumin, a fellow company in the STRATACACHE family, and features a small footprint that can fit seamlessly into any network.
Scala Content Accelerator helps ensure media players are successfully delivering dynamically changing rich-media content to any screen without having to worry about network bandwidth issues and content delays, keeping an entire digital signage library accessible on a local LAN. As digital signage continues to evolve, becoming more dynamic and interactive, frequently changing media relies heavily on internet connectivity for content delivery.
Read More:Â Sales Call Analytics Is the Difference Between Winning and Losing Customers
“Current solutions and hardware options can lead to playback and performance issues due to content volume and network bandwidth,” said Joe Sullivan, Scala COO.  “For retailers, especially those with lower network bandwidth, this problem can lead to a frustrating or interrupted customer experience and increased wait times. We’re solving this by providing instant access to content even during periods of high network congestion, decreasing money spent on extra bandwidth, while at the same time optimizing the customer experience.”
Read More: AI in Sales is on the Rise; But Golfing with Your Client Isn’t Going Away
The addition of Scala Content Accelerator follows the news of last November’s launch of Scala-branded media players, which drew on the experience and expertise of STRATACACHE to develop and distribute the hardware, similar to SuperLumin’s role in Scala Content Accelerator coming to market.
“SuperLumin and Scala product teams quickly identified the benefit content acceleration can bring to Scala’s customers, particularly with the focus Scala has on providing retailers with intelligent visual and consumer engagement solutions. The team worked quickly to bring this digital signage solution to market in less than six months’ time,” said Chris Riegel, STRATACACHE CEO.
Read More: With Automation and AI, the Human Side of Selling Is Fast Becoming a Unique Skill Set
