Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) announced that effective immediately, NBC and Telemundo owned stations and nine NBC Sports Regional Networks have added Nielsen Rhiza consumer insights sales tools and Nielsen Voter Ratings, a comprehensive cross-platform tool for voter behavior, to enhance the way the stations and regional sports networks (RSNs) measure their performance. The added services complement the existing agreement between Nielsen and the NBC and Telemundo owned stations and RSNs.
“We are doubling-down on measurement tools to help our clients maximize their investment in our stations,” said Frank Comerford, Chief Revenue Officer and President of Commercial Operations, NBCUniversal Owned Television Stations. “Nielsen’s consumer and voter ratings tools are welcome additions to the already robust measurement toolkit we’ve created for our stations, which is helping us create a clear snapshot of the value and reach our NBC and Telemundo stations have with advertisers and consumers, unlike any other TV group in the country.”
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Nielsen’s Rhiza consumer insights sales tools allow local TV sales and researchers to explore and visualize their data and insights in a granular way, providing automotive registration by the dealer, make and model. Rhiza also delivers actionable analytics with one-click insights-on-demand that are personalized by market, sector, and audience. In addition, Rhiza enables clients to find powerful sales stories that showcase top-ranked TV or radio stations to inform local planning, buying and advertising sales efforts. The platform is powered by Nielsen data, and in addition to voting behavior, also includes data from Nielsen Scarborough and Polk Automotive, to enable the most robust third-party datasets available.
The voter ratings cross-platform tool provides TV and audio voter rating data to stations on a monthly basis, offering scale, coverage and complete representation of all voter and viewer types, including broadcast only and over-the-top homes. Nielsen Voter Ratings are available in the top 56 markets in the country, and facilitate a better understanding of the media consumption behavior of voters by race, gender and demographic characteristics.
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“As local broadcast industry leaders, the NBCUniversal Owned Television Stations’ division is constantly seeking new data and tools to help their clients identify and reach the right set of viewers,” said Jeff Wender, Managing Director, Nielsen Local. “Rhiza and Nielsen Voter Ratings expand the NBC and Telemundo stations’ toolkit with rich in-market buying and voting behaviors that can be easily accessed and activated. As part of our client commitment, we will work with the stations and regional sports networks to ensure that each local station has the tools they need to deliver on their business objectives and market access to valuable local audiences.”
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