Leading Native Advertising Platform Taps Sheri Ham to Continue to Accelerate Nativo’s Programmatic Native Business
Nativo, the leading unified publisher technology platform for in-feed and branded content advertising, has announced the appointment of Sheri Ham as its new SVP of Programmatic based in New York. Sheri has been deeply involved in programmatic since its inception; she has built and scaled programmatic platforms at leading publishers during her 20-year career in digital advertising.
“Nativo’s innovative technology provides advertisers with the ability to make data-driven decisions as well as achieve the significant scale in a premium, brand-safe, fully transparent native exchange,” said Sheri Ham, SVP Programmatic at Nativo.
Sheri added, “I’m excited to accelerate Nativo’s position in the programmatic marketplace and help shape the programmatic growth for the company.”
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Her appointment comes at a time when the programmatic native is expected to grow significantly.
According to eMarketer’s US Native Programmatic Digital Display Ad Spending, 2016-2019 report, US native programmatic spend is expected to grow 27.2% between 2018 and 2019, reaching $35.8 billion in 2019. At Nativo, Ham will be instrumental in accelerating adoption of Nativo’s platform among premium publishers as the industry seeks more sophisticated programmatic solutions.
“With a more mature market for native and an ever-increasing demand for programmatic, we are excited to bolster our programmatic solutions with a leader like Sheri at the helm. Her programmatic experience at publisher platforms make her a perfect fit to grow Nativo’s market-leading native exchange,” said Nativo CRO Jay Freedman.
Jay added, “Sheri’s sales and operational expertise plus her deep brand marketer relationships will help solidify Nativo’s programmatic strategy.”
Previous to joining Nativo, Ham led programmatic efforts as VP at Diply and SVP at Mode Media. At both Diply and Mode, she built the premium programmatic offering including private marketplaces and video with ongoing advancements to the technology stack. At Diply, she oversaw the transition from third-party programmatic to an in-house solution. Ham’s unique understanding of what advertisers want, make her well-suited to help evolve Nativo’s robust native programmatic offering.
Sheri Ham’s hire follows Nativo’s recent announcements that it has the largest native reach according to comScore. Nativo is the only platform that enables a full suite of native formats programmatically, including Native Display, Native Video, & Native Article. Nativo’s seven issued patents underline its market leadership position, and the company will continue to steer the industry forward with its lead in premium programmatic native.
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Currently, Nativo is the leading advertising technology platform for brand advertisers and Open Web publishers to distribute, optimize, and measure brand content and native advertising. Nativo arms brand advertisers with a comprehensive catalog of native formats and the ultimate content advertising platform that combines automation and insights for the highest-quality reach and clearest ROI.
