Launch of MeetingPrep.com Search Disrupts B2B Marketing for Media, Advertising & Entertainment Industry
After two years of development and pilot testing, MyersBizNet has launched MeetingPrep.com, a media and advertising industry-specific search engine organized to support and advance B2B marketers, educators, diversity professionals and job seekers. The vertical search engine is integrated with MyersBizNet’s industry-leading education, research and workforce development resources MediaVillage, AdvancingDiversity.org and The Myers Report.
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MeetingPrep vertical industry search is the vision of media ecologist Jack Myers, founder of MyersBizNet and a well-known marketing and media industry leader who has been at the forefront of industry innovation for more than four decades.
Myers describes MeetingPrep.com as “the traffic driver to more than 15,000 original and exclusive multi-modal educational reports, articles, studies, white papers and profiles aggregated and curated at MediaVillage in collaboration with hundreds of leading media companies, agencies, non-profit organizations, trade associations and subject matter experts.”
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The media industry’s need for MeetingPrep.com evolved from The Myers Report research conducted among leading brand marketers, universities, and D-E-I leaders. “We have an epidemic of commoditized information that has become a form of garbage, barely useful for preparing for the most basic meeting or for achieving even the most fundamental task,” Myers commented.
MeetingPrep.com will be promoted through a major out-of-home and digital ad campaign targeting brand marketers, agencies and students at Historic Black Colleges and Universities. “The industry’s failure to build, retain and develop a diverse workforce can no longer stand,” Myers emphasized. In 2011, MyersBizNet launched WomenAdvancing.org, the first of several initiatives that have been combined under AdvancingDiversity.org and lead the industry’s collective focus on advancing diversity from advocacy to activism.
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