iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and brand impact of TV and video advertising. The combined capabilities of iSpot and Ace Metrix provide brands a unified, granular understanding of audience reach, consumer attention, brand impact and return on TV and CTV advertising investments.
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The two companies have each built successful brand-direct businesses on their reputations as fast, accurate and actionable measurement platforms that utilize real-time ad detection at scale to gather the insights brands need to succeed in the fast-evolving TV industry.
Through the acquisition of Ace, iSpot now has annual contracts with 500+ brands — including more than 50% of the Ad Age 100 and 96% of America’s TV networks — furthering its position as the always-on measurement platform of record for both programmers and advertisers.
iSpot, which is known for its ability to measure the reach, conversion rates and lift across TV and streaming TV for every second of advertising, will integrate Ace’s infrastructure and technologies of creative assessment to inform the planning, buying and brand impact of TV advertising. Ace Metrix, which gathers consumer sentiments before and immediately after an ad first airs, brings to iSpot a sophisticated measurement system for determining what resonates about ad creative and why. Ace’s measurements include brand recall, purchase intent, likeability, and groundbreaking NLP (neuro-linguistic programming) emotion measurement.
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