Insignia Group LC, the leading provider of accessory sales process consulting and software, announced that it has published its first Vehicle Personalization application programming interface (API) on the Fortellis Automotive Commerce Exchange platform, the world’s first open, agnostic platform for the development and marketing of API based automotive solutions.
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“Insignia is the first in the Vehicle Personalization space to support the future of digital retailing for the automotive industry,” says David Stringer, CEO of Insignia Group. “We are thrilled to enter the Fortellis platform as a marketplace for automotive software development and advancement.”
According to Stringer, this is the first of several APIs planned for release on Fortellis. Details of the API are now available through Fortellis to dealerships, OEMs and independent software vendors (ISV) in North America and will provide the top-selling accessories by vehicle.
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“We’re very pleased to introduce Insignia Group as the newest solution publisher on the Fortellis platform,” said Steven Liu, vice president, product management, CDK Global. “Insignia Group is a welcome addition to Fortellis and joins a growing number of companies creating products that will shape the future of our industry.”
Fortellis is designed to connect automotive-retail processes with seamless ease and transparency.
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