SalesTech Star

IBM Launches Advertising Accelerator with Watson

First-to-Market Advertising Solution Leverages Artificial Intelligence to Predict Creative Elements and Classify Audiences to Help Drive Optimum Engagement for Clients

Consumer Electronics Show  announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial  intelligence (AI) to predict the optimal combination of creative elements to help drive  high engagement and conversion for a given audience.

The predictive solution from IBM leverages Watson to create campaigns designed to understand and engage consumers while addressing industry pain points like targeting and personalization. IBM Advertising Accelerator with Watson makes AI more accessible to advertisers, to help drive faster predictive models, enhance creative performance, audience discovery and actionable insights. The new solution continuously learns and predicts, helping advertisers to better understand the composition and preferences of their audience to inform future media strategies.

Read More: Sage Announces Winning Partners Of Prestigious 2019 Platinum Elite Award Program

“Ad targeting enables marketers to identify core customers, who are often overserved with messages that might not  drive immediate action,” said Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising. “Advertising Accelerator with Watson aims to address this challenge head-on, arming clients with IBM Watson to help them better engage and understand their target audience.”

IBM Advertising Accelerator with Watson empowers advertisers to stop reacting and start predicting. By enabling hyper-personalized advertising, the solution offers capabilities that can help media buyers and brands, including:

  • Anticipation: Predicts the creative elements to drive engagement
  • Segmentation: Discovers new audience segments based on message resonance to help expand a message to untapped audiences.
  • Revelation: Analyzes each campaign from a creative and audience perspective, extracting insights on the highest and lowest performing experiences.

Read More: Turkcell Launched Turkey’s Email Provider: YaaniMail

Acknowledging the potential value that IBM Advertising Accelerator with Watson can bring advertisers, LendingTree, Potential Energy Coalition and other leading brands plan to implement the AI-enabled predictive audience solution in beta at launch.

“Matching creative iteration with audience segment is the next step in campaign optimization,” said Josh Eldridge, Senior Director of Marketing, LendingTree. “LendingTree is proud to implement IBM Advertising Accelerator with Watson at launch to improve advertising effectiveness.”

Read More: Comscore Shows Top Music Apps Account For Almost All Time Spent With Music On Mobile

 


Write in to contact@salestechstar-67ee47.ingress-bonde.easywp.com to learn more about our exclusive editorial packages and programs.

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024- SalesTechStar. All Rights Reserved. Website Design:SalesTechStar | Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.