Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.
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Time spent manually wrapping tags is one of the biggest pain points for digital advertisers today. With IAS’s new automated tag, they will now be able to reduce time spent wrapping tags. Additionally, advertisers will have a central location to manage tags and the flexibility to switch between ‘monitoring’ and ‘blocking’ without re-wrapping or re-trafficking campaigns.
Advertisers will also be able to see the number of ads blocked directly in Campaign Manager reporting, with a new metric called “Vendor Blocked Ads.” By having access to this information in one place, advertisers will have more transparency into the success of their campaigns and be able to adjust their strategy to meet their goals.
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“We are excited about this partnership with Google. Marketers can now activate verification for their campaigns in just seconds using automated third-party verification in Campaign Manager,” said Lisa Utzschneider, CEO, IAS. “This will enable marketers to spend more time focusing on connecting with their respective audiences and driving campaign performance.”
Additionally, advertisers with Display & Video 360 campaigns who use Campaign Manager to manage their media buys will also benefit from centralized tag management. When enabled, placements served through Campaign Manager will automatically sync to Display & Video 360 as wrapped creatives, reducing the time required to get campaigns live.
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