Homesnap, the leading provider of technology solutions to the real estate industry, introduced Homesnap Pro+ Concierge, a new advertising solution for top real estate agents that uses machine learning to run custom ads on Facebook and Google and deliver pre-qualified leads, connecting agents to real home buyers and sellers.
Concierge is the most powerful marketing product offered by Homesnap. With Concierge, agents get access to Homesnap’s in-house team of marketing, design and engineering experts who plan, develop and execute marketing lead gen campaigns, leveraging powerful machine learning algorithms to target prospective buyers and sellers. As leads from agents’ campaigns come in, Concierge handles vetting these leads via phone, text and email. Once leads are fully-vetted and qualified, Concierge provides agents with key details including location, price range, timeframe and homeowner/mortgage status. Agents can then instantly decide which consumers to reach out to immediately, and which to nurture long-term. Additionally, unlike other platforms, once an agent’s campaign generates a lead, it will never be offered to another agent.
“Concierge allows agents to run powerful lead gen campaigns and save time by not chasing dubious leads on third-party consumer home search portals,” said Homesnap CEO John Mazur. “Like all Homesnap products, Concierge was designed to give agents the information they need to build their business most efficiently so they can focus on client service and closing deals.”
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