First Online to Offline (O2O) Measurement Solution in South East Asia Bringing Partners’ Business Growth to the Next Level
Gojek, Southeast Asia’s leading technology platform, and The Trade Desk, a global advertising technology leader, launch an exclusive partnership to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline sale, which can improve the efficiency of marketing decision to boost business growth. This partnership marks the first Online to Offline (O2O) measurement solution in Southeast Asia, launching initially in Indonesia.
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Pulkit Khanna, Gojek’s Vice President for Merchant Research and Analytics, said, “Our mission is to remove life’s daily friction by connecting consumers to the best providers of goods and services in the market. This partnership will enable advertisers on The Trade Desk platform to use Gojek’s insight to measure their campaigns and ultimately increase the effectiveness of their advertising.”
Gojek will work together with TTD to measure the impact of online advertising using Gojek’s actual in-store purchase transactions instead of cookie-based data, correlating purchases made on and offline using Gojek, with advertising served via TTD platform. This will include both purchases made within the Gojek app, such as the food delivery service, GoFood as well as in-store transactions with merchants who accept GoPay.
Marketers will be able to link sales with advertising campaigns, harnessing offline attribution capability to gain unmatched insight on the effectiveness of their advertising campaigns.
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“We are delighted to partner with Gojek, as a pioneer of super app model, to deliver O2O measurement in Southeast Asia,” said Mitch Waters, Senior Vice President, The Trade Desk. “Analysing offline attribution has been an aspiration for marketers everywhere. Given Gojek’s footprint and innovation mindset, we can now make that goal a reality.”
The partnership will initially focus on Indonesia, but it is expected to roll-out across other Southeast Asia markets this year.
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