CUMULUS MEDIA Appoints DAX As Exclusive Representative Across Network Radio and Programmatic Streaming Sales
DAX, the world’s most advanced digital audio advertising platform, announced a multi-year deal with leading radio broadcaster, CUMULUS MEDIA. The deal establishes DAX as CUMULUS MEDIA’s exclusive third-party sales representative across network radio streaming and national programmatic advertising, alongside CUMULUS MEDIA’s national and local sales teams.
CUMULUS MEDIA is the first traditional broadcast network to join a premium roster of publisher brands with inventory on DAX. DAX brings programmatic audio expertise and provides brands with access to sophisticated data targeting tools to reach key audiences. The new collaboration also enables advertisers across CUMULUS MEDIA’s programming access to Listener Insight ID – the attribution technology from DAX. The Listener Insight ID dashboard allows advertisers to measure the performance of their ad campaigns in real time, providing granular insights which help brands test and optimize their campaigns based on listeners’ responses.
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“We’re really looking forward to working with CUMULUS MEDIA to improve the listener experience across its network and help advertisers reach the right people through technology from DAX,” said Matt Cutair, CEO of DAX U.S. “The partnership allows us to continue our ambition to improve engagement and attribution in the digital audio advertising space.”
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“We are thrilled to be partnering with DAX for network radio and programmatic streaming sales,” said Bryan Forbes, President of Sales, Westwood One. “DAX has a proven track record of innovation and brings new approaches in the sales and technology arena to our streaming network.”
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