Connekt Offers ABC Fans Unique Chance to Purchase Branded Merchandise
Connekt announced the launch of ShopABCTV.com, a new online store operated by Connekt under a license from the ABC Television Network, which allows fans to purchase ABC show-branded merchandise. The ShopABCTV.com online store offers a wide variety of merchandise to fans of “Dancing with the Stars,” “Desperate Housewives,” “The Golden Girls,” “Grey’s Anatomy,” “How To Get Away With Murder,” “Lost,” “Once Upon a Time,” “Scandal” and “The View.”
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Connekt’s e-commerce technology is the platform that supports every aspect of its ShopABCTV.com site. In addition, it creates officially licensed brand gear for its franchises, including apparel, drinkware, home goods or collectibles. Once a viewer purchases a product, Connekt fulfills the order, ensuring that the item is processed and delivered, and all customer service inquiries are met.
ShopABCTV.com enables a direct to consumer connection with fans around the clock.
“It’s been an honor to work with ABC to create a branded merchandise opportunity that matches the design and aesthetic of the network, delights fans and drives additional revenue for the brand,” said Mike O’Donnell, Chief Revenue Officer at Connekt.
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“Deepening engagement with our audiences is a top priority,” said Erin Weir, SVP of Marketing Strategy at ABC Television Network. “Connekt understood our needs and has worked diligently to bring ShopABCTV.com to life. We look forward to working with the Connekt team to bring our fans closer to our shows.”
Connekt activates smarter TV experiences that audiences love. Connekt’s patented, an AI-driven platform has powered millions of smart TV ad, content and commerce experiences for partners including LG, Sony, Nielsen, CBS, Showtime, each of the agency holding companies, and dozens of top brands, like Chipotle, Eli Lilly, P&G and Target. Connekt’s partners use its platform-based SaaS solutions to make their TV investments more targeted, engaging, transactable and measurable.
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