Move enhances the next-gen video platform’s existing content solutions for publishers with natural language processing
Connatix, the next-generation video platform for publishers, announced its acquisition of Israeli startup Kamidoo, an automated content enhancement platform powered by artificial intelligence. The acquisition, Connatix’s first ever, will add a dynamic and interactive layer to the company’s existing capabilities. Kamidoo’s technology leverages natural language processing to create dynamic, narrative-enhancing infographics automatically for publishers. The advanced technology will be integrated into Connatix’s existing video formats, expanding on the company’s ability to provide highly engaging, content-based experiences to publishers and readers alike.
“Our mission has always been to help publishers deliver successful video content, and adding Kamidoo’s innovative technology will help us power our existing solutions to automatically enhance narratives, and provide explorative content experiences to readers,” said David Kashak, CEO of Connatix. “With video being responsible for more than 73% of internet traffic today, it’s essential that publishers continue to embrace new technologies and strategies that enable them to improve the effectiveness of their content and expand monetization opportunities.”
Connatix has already seen strong momentum with companies using its technology, and Kamidoo’s natural language processing capabilities will only help to enhance current video formats.
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From its inception, Connatix’s mission has been to help publishers deliver successful content experiences without compromise, as seen with partners like Ranker.com who have integrated Stories for Publishers into their content. Stories for Publishers, launched by Connatix in 2018, is an interactive, mobile-first video format that benefits all stakeholders: the publisher, the reader, and the advertiser. It’s a breakthrough offering that turns a publisher’s pre-existing content into an immersive video “story,” complete with optional interactive elements such as polls and reaction emojis.
This unique format allowed for Ranker.com to see 32% more revenue per impression, on average, in one week. By creating highly engaging experiences for readers through proprietary offerings like Stories for Publishers, Connatix provides a path for publishers to drive revenue, deliver seamless reader experiences, and provide a premium environment for advertisers.
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“We couldn’t be more excited to combine our technology and creative solutions with Connatix’s existing offerings to enable more publishers to successfully tell their own stories through video,” said Dor Leitman, CEO and Founder of Kamidoo. “There’s a natural synergy between our two companies, as we’ve both been working toward the same goal: to give publishers a way to enhance their content narratives while expanding opportunities for monetization.” Dor will join Connatix as VP, AI and Content Automation and will lead the technology integration.
The deal is effective immediately and Connatix expects Kamidoo technology will be incorporated into its current solutions by Q2, further powering its mission to make it easier for publishers to augment their content with video and add new streams of revenue.
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