Perion Network Ltd. a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising – ad search, social media and display / video advertising – announced a new collaboration between CodeFuel, its publisher solutions division, and ZoneAlarm, the consumer brand of Check Point Software Technologies Ltd. a leading provider of cyber security solutions globally, offering safe search experiences to consumers and SMBs.
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“They recognized that combining search capabilities with Zone Alarm’s safe Internet platform is a win/win for consumers and SMBs. It demonstrates that search solutions are capable of generating both user satisfaction and incremental revenue for software developers.”
The new offering is now part of ZoneAlarm’s Internet security product line, protecting users from advanced malware, phishing, and zero-day attacks. By performing real-time analysis, ZoneAlarm scans websites before giving users permission to enter any personal information, alerting them in advance as to whether it is a genuine website or a phishing attempt.
This collaboration with CodeFuel – which is already delivering powerful search solutions for publishers – enables ZoneAlarm to offer safe search capabilities for consumers while generating new revenue streams.
“We recognize the validation of being integrated into a product of a world-leading brand like Check Point,” said Tal Jacobson, General Manager of CodeFuel. “They recognized that combining search capabilities with Zone Alarm’s safe Internet platform is a win/win for consumers and SMBs. It demonstrates that search solutions are capable of generating both user satisfaction and incremental revenue for software developers.”
Search is core pillar in Perion’s strategy of delivering cross-platform client value across all three pillars of digital advertising, which also include display / video and social media.
ZoneAlarm is the consumer brand of Check Point Software Technologies Inc. With nearly 100 million downloads, ZoneAlarm protects PCs from viruses, spyware, hackers and identity theft. Its award-winning security product line is installed in consumer and small business PCs and mobile phones worldwide, protecting them from cyber threats.
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