Amazon Advertising Demand Side Platform Agency Clear Ads Brings Powerful Advertising Opportunities to Businesses

By STS News Desk On Nov 24, 2020

Amazon Advertising Demand Side Platform Agency Clear Ads Brings Powerful Advertising Opportunities to Businesses

Clear Ads, a digital advertising agency that focuses on Amazon ad campaign management, shares how Amazon advertising demand side platform (DSP) can bring powerful advertising opportunities to businesses. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

Amazon DSP is described as a platform that enables advertisers to programmatically buy display, video and audio ads. It also allows advertisers to reach, educate and re-engage customers both on and off Amazon. It has fast become an integral part of many a marketer’s digital advertising strategies.

Director of Clear Ads, George Meressa, points out an interesting fact for businesses looking to boost their advertising efforts. “While there are many different demand side platforms that marketers can choose from, Amazon’s DSP has been growing at a remarkable rate, with marketers increasing their platform spending by 44% between Q3 and Q4 2019,” he says.

George suggests two factors that may be contributing to this growth. First, Amazon has a natural advantage in targeting due to the huge amount of data it holds on consumer behaviours and buying trends. Second is Amazon’s recent expansion into mixed media advertisements.

George also goes on to explain how Amazon has recently broadened its advertising range. “Previously, Amazon’s DSP primarily dealt in display ads, featured not only on Amazon’s own marketplace but also on associated properties such as Audible and IMDb. However, Amazon has been relying on its established DSP to enter into the mixed media landscape, expanding into alternative ad formats such as video and streaming.”

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