Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, today announced that over 30% of its customers have successfully upgraded to the newly evolved, next-generation Sizmek Advertising Suite (SAS), with the remaining upgrades scheduled over the next few months. Designed for efficiency, speed, and control, the new platform streamlines workloads, eliminates busywork, and refocuses time on getting results for clients. What might involve a hundred clicks on another platform takes just a few on SAS, making Sizmek the fastest and most efficient way to deliver compelling, personalized experiences while also serving as a single source of truth for objective measurement.
Sizmek is committed to providing agencies and advertisers with an independent, unbiased account of their digital marketing, and has demonstrated that commitment through accreditation of many of its measurements (as early as 2008, for the former Eyeblaster ad server) by the Media Rating Council (MRC). The MRC works to ensure that measurement services are valid, reliable and effective, and that MRC-accredited measurement services meet rigorous standards for quality.
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“To date, Sizmek has been awarded accreditation by the MRC for multiple metrics, including served and viewable display and video ad impressions, clicks, and certain audience-based metrics,” said Mark Grether, CEO of Sizmek.  “We are excited to be in the process of being audited for possible accreditation for the Sizmek Advertising Suite, and have also taken steps to apply for MRC accreditation for SIVT filtration, which, if achieved, will give our customers greater transparency and the tools necessary to better understand and take action against any exposure to fraud, that align with the MRC’s rigorous standards and guidelines.”
“Now more than ever, we are hearing from advertisers that they want to work with vendors that don’t restrict their data, have a full end-to-end platform, and interests that are aligned with their own,” said Volker Hatz, Chief Data Officer at Sizmek. “Through a single, independent platform, Sizmek provides agencies and brands the best independent alternative that brings together data, creative, and media–all powered by AI, under one roof.  Sizmek Advertising Suite opens up new possibilities making the Sizmek DSP, DMP, Verification and Creative solutions accessible under a single login with integrated workflows.”
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