Advangelists, a premier automation based mobile marketing platform unveils LIFE (Lifetime In Full Effect) a class-leading enhancement to its tech stack, which provides advertisers with a true way to measure and monitor the life cycle of an ad.
Advangelists LIFE will provide advertisers with a unique capability to see brand new metrics around the lifecycle of their ads, by providing a robust measurement solution, giving advertisers greater visibility and control in the way users engage with their content.
Advangelists’ has partnered with the leading AdTech companies including Q1Media, NativeTouch, AdsMovil(LATAM only), JustMob, Delplaya, Mobiquity, Maddict, 36Media, and others to ensure broad reach and distribution for LIFE.
How LIFE Works
“LIFE is optimized for Mobile. LIFE is scalable, easily integrated and can be distributed across the entire mobile ad ecosystem. Furthermore, LIFE metrics are collected in real-time and provide self and manual optimization triggers for enhanced performance,” says Lokesh Mehta, CTO Advangelists.
LIFEÂ enables a deeper understanding of:
- The life-cycle of an Ad
- The time it takes to serve and render an ad
- The total time an ad displays on the screen
- The time it takes for a user to click, close, visit the digital presence and finally visit the physical location
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Advangelists LIFE – Move Beyond Just Serving Impressions  Â
Zac Hornsey, Director, Platform Relations Q1Media, said, “Q1Connect is excited to be a part of this true measurement tool LIFE for our mobile clients. Lifetime is an integral metric for buyers across digital and we look forward to offer this to our partners.”
Saad Uddin, CEO Native Touch, said, “We’re very excited about the launch of LIFE. We’ve always believed in the need for deeper understanding of what happens to an ad once it’s sent to a device. The intelligence that LIFE provides is essential for all marketers.”
Michael Cuccolo, CEO 36media, said, “LIFE provides advertiser partners with an advantage over their competition, ensuring delivery of (a) relevant message to the right audience, for the proper amount of time, while providing insights into user behaviors which help increase campaign performance.”
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Gonzalo Borras, MD Justmob, “LIFE is a godsend. It has helped increase performance and given us unprecedented BI to understand user behavior. Brands are able to apply this BI directly back to their business.”
Ron Donaire, SVP DelPlaya, said, “DelPlaya and its RinconPX programmatic platform is continually improving the efficiencies of our programmatic adspend, including adding new KPI metrics to our analysis in an effort to combat fraud. We are excited to try this out in an effort to add more value to our platform and to optimize on behalf of our agency partners.”
Mobiquity Networks President, Sean Trepeta, stated, “We are pleased to become a part of LIFE and help power the next phase of physical measurement. By combining traditional ad server measurement with physical behavior brands will have a more effective way of measuring the efficacy of their spend.”
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