Adomni and Lightbox OOH Video Network Partner to Drive New Programmatic Revenue for Shopping Mall Screens
Lightbox, the largest in-mall video network operator, has connected its 4,500+ video screens in 300+ shopping malls to the Adomni ad marketplace
Adomni, an open online platform to plan and buy digital out-of-home advertising, announced a partnership with Lightbox OOH Video Network (formerly called Adspace). It is a leading digital out-of-home video network with a reach of 80 million monthly unique consumers, delivering 650 million monthly impressions, and spanning 300+ shopping malls in the U.S.
“Our partnership with Lightbox, the market leader for premium digital out-of-home advertising, provides Adomni advertisers with a valuable new channel to reach consumers on-the-go,” said Jonathan Gudai, CEO of Adomni. “Lightbox’s video screens located in premium shopping mall destinations around the country are truly captivating. They are the perfect addition to the Adomni DOOH offering and we couldn’t be more excited about the partnership.”
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From 65-inch, portrait digital units to landscape LCD’s, to spectacular-sized displays, Lightbox’s 4,500+ audio-enabled screens are now all available to Adomni advertisers. In just minutes, campaigns for its digital displays can be created and launched with any budget. Additionally, Lightbox screens are now targetable on Adomni with Audience IQ technology, enabling advertisers to choose optimal shopping mall locations based on their target audience – demographics, behavior or shopping preferences.
“We are really excited to work with a market leader like Adomni and get our inventory out there,” said Greg Glenday, CEO of Lightbox. “We want our screens to be available to as many people as possible and be easy to transact. I’ve been hearing for years that the lack of programmatic has been holding the out of home industry back. Thanks to Adomni, we can now very quickly catch up to what’s going on in the rest of the advertising world.”
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