Deeper Engagement Analytics Drive Maximum Value for SaaS Customers
Productiv, the leading enterprise SaaS Management Platform, today announced the launch of the Productiv Partner Network, a program tailored to help SaaS vendors improve how to increase application adoption, strengthen their product differentiation, and leverage actionable analytics for decision-making. The Productiv Partner Network includes partners across multiple application categories, including spotlighted launch partners Asana, Okta, Box, Coupa, and Slack.
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“Productiv addresses this challenge in a matter of minutes, and bringing these analytics to our own customer base as part of the Productiv Partner Network will help businesses stay on top of the ever-growing ecosystem of SaaS applications in their company.”
The explosion of SaaS has led to greater customer demands around who, how, and where different products are being used. Gartner analysis found that business leaders are on track to spend around $116 billion on SaaS-related products this year, a 15 percent jump from last year. With the Productiv Partner Network, SaaS vendors now have access to deeper engagement analytics for their customers, surfacing better insights and smarter recommendations. The Partner Network expands and tailors program benefits to technology partners that are focused on driving as much value to their customers as possible.
Companies around the globe in various industries are continuing to invest in, adopt, and use SaaS applications. In fact, new survey data from Productiv reveals that more than 60% of IT executives say their organization currently uses more than 100 SaaS applications on a daily basis. Engagement analytics from Productiv provide deep visibility into how people are using and engaging with applications — in real time.
“A growing number of SaaS applications, coupled with a lack of visibility into how these apps are being used creates a ‘black box’ around deep usage information,” said Munish Gandhi, co-founder and COO at Productiv. “Productiv-powered feature- and team-level engagement insights, combined with benchmarks, help customers maximize the impact of their SaaS investments and helps partners drive adoption and growth.”
“In today’s environment, the need for organizations to move quickly and operate in a modern way is more important than ever before,” said Fred Klein, VP of Business Development at Box. “With Box joining the Productiv Partner Network, we are empowering customers to reach their full potential by leveraging analytics to drive adoption of Box products enabling secure and centralized management of data in the cloud.”
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“Shadow IT continues to be a challenge in an age when security, visibility, and access controls are a top priority,” said Stephen Lee, VP, Technical Strategy and Partnerships, Okta. “Productiv addresses this challenge in a matter of minutes, and bringing these analytics to our own customer base as part of the Productiv Partner Network will help businesses stay on top of the ever-growing ecosystem of SaaS applications in their company.”
The Productiv Partner Network gives technology vendors new opportunities for differentiation. The Productiv platform leverages real-time user data, generates market insights around usage, and provides competitive comparisons in a centralized location. Partners are able to highlight the value of their applications within a best-of-breed analytics and automation platform.
“Leading SaaS companies are addressing the needs of their customers head-on by exposing APIs that provide unprecedented levels of visibility and precision around usage,” said Andrew Krutz, Head of Partnerships, Productiv. “We are proud to launch the Productiv Partner Network today to help the community drive maximum value from their applications.”
“We believe that employee experience is the key enabler of customer experience,” said Billy Blau, Head of Business and Corporate Development, Asana. “We’re excited to partner with Productiv engagement analytics to provide teams with richer information on how they’re collaborating on their most important work with Asana. By empowering our customers with deeper insights into how they’re using Asana, we’re helping them create a better employee experience for their teams, and ultimately enabling enterprises to become more agile.”
“We are proud to work with Productiv and to give customers intelligent insights on their SaaS application usage and spend within Coupa,” said Roger Goulart, SVP of Business Development and Alliances, Coupa. “Productiv’s engagement insights powered by Coupa’s open platform enables our joint customers make better spending decisions.”
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