Synamedia Partners With Google Cloud to Elevate Its Video Network Portfolio With “As-A-Service” OTT Offerings
Technology innovators join forces to maximize OTT service uptime, achieve broadcast quality latency, and ramp up scalability for global customers
Synamedia, the world’s largest independent video software provider, announced that it has partnered with Google Cloud to expand its video network portfolio with new over-the-top (OTT) “as a service” offerings. This partnership enables Synamedia to further address customer needs for high availability, increased scalability and maximized performance for OTT services while simultaneously reducing operational costs and complexity, particularly with live sports events.
Read Also: How to Increase Your Brick-And-Mortar Sales Without Risking Profit Margins
To be successful in the new video landscape, service providers require similar viewing experiences between live broadcast and OTT streams at scale. One primary challenge for OTT services is latency, often airing delays up to a minute behind traditional broadcast TV, commonly referred to as the “goal effect.” With this partnership, both OTT streaming services and traditional broadcasters will benefit from Google Cloud’s best-in-class low latency network and Synamedia’s best-in-class low latency solution for live linear video delivery. Synamedia achieves this from content ingest to OTT device delivery in 5 to 7 seconds – equivalent to broadcast capabilities.
Read more: How AI is The Key to CPG Growth Amidst Channel Blurring
A recent report cites a 58% year-over-year increase in streaming video consumption in 2019. As more viewers look to OTT services for video content, OTT service providers can reach enhanced video network stability and maximized channel uptime with Synamedia’s proven high availability deployment options on Google Cloud Platform (GCP).
“As the live TV landscape shifts toward OTT delivery, the industry needs technology that matches what viewers have become accustomed to with premium digital TV services,” said Julien Signes, Senior Vice President and General Manager, Video Network, Synamedia. “Thanks to our partnership with Google Cloud, we are enabling the Infinite Entertainment viewers expect, without delay and with the highest quality.”
Read more: Sales Ops Tips to Drive Revenue
