2020 State of Multichannel Marketing Report Reveals 84% of Marketers State Direct Mail Improves Multichannel Campaign Performance
PFL, the pioneer and leader in Tactile Marketing Automation, releases its third annual report, “The State of Multichannel Marketing.” The study found multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail, and 84 percent of respondents indicate direct mail improves multichannel campaign performance.
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PFL, the pioneer and leader in Tactile Marketing Automation, releases its third annual report, “The State of Multichannel Marketing,” revealing multichannel campaigns with direct mail report an ROI 18% higher than those without.
Tactile Marketing Automation, defined as personalized, integrated direct and dimensional mail, adds another element to multichannel marketing campaigns. With it, organizations can immerse customers and prospects in a physical, memorable brand experience that creates deeper engagement. Because of its use of behavioral data, content is sent to the right person at the right time. Accurate data, understanding your target audience, and making sure messaging is on-brand are the most important factors in multichannel campaign success, according to ‘The State of Multichannel Marketing’ report. Integrating Tactile Marketing Automation as part of your strategy ensures all three are prevalent in your marketing mix.
“With marketing budgets projected to decrease over the next year, marketing leaders don’t have room for error in their multichannel strategies and campaigns,” said Andrew Field, CEO of PFL. “Delivering a brand experience that breaks through the clutter is essential in today’s digital-first world, leading to increased brand recognition, engagement and, most importantly, sales.”
PFL’s ‘The State of Multichannel Marketing’ report is composed of survey results from nearly 600 marketers. The report shares key findings in multichannel marketing, target audiences, and direct mail, as well as provides research insights from PFL customers.
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