SalesTech Star

HP Indigo Accelerates Industry 4.0 Solutions Across Industry Segments and Digital Product Portfolio

Innovation in automation solutions is driving growth at HP Indigo customers worldwide

HP Inc. today unveiled new ways for print service providers to grow their digital-based business and put Industry 4.0 into practice by enabling better automated tools to enhance connectivity, productivity, and support customer growth as print service providers move to capture online business.

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“We are seeing strong customer momentum in the past year alongside industry challenges created by the pandemic, with Industry 4.0 being a driving force of growth for Indigo customers who have embraced high-automation practices and adopt ecommerce driven web-to-print business practices,” said Haim Levit, HP Indigo Vice President and General Manager. HP attributes part of this momentum in particular, from continued strong growth in Labels and Packaging direct print volume growing 36%2 over 2019 levels and the commercial sector’s continued recovery from pandemic headwinds.

PrintOS Site Flow, an end-to-end production management solution for achieving zero-touch automation has fueled an explosive growth in customer order traffic through 2021. Connecting to over 600 brands globally, HP customers tapped into myriad of online order systems and ecommerce platforms. With Site Flow each PSP automatically receives, produces and ships an unlimited number of jobs per day. Site Flow reduces bottlenecks, touchpoints and labor-dollars, while being device and product independent; many of the core principles on which Industry 4.0 was built on.

Hundreds of PSPs are operating Site Flow daily, which saw a 65% increase in job traffic in 20213. More than 460 million4 items were processed through the secure online platform, operating in 45 countries to deliver print products such as photo books, calendars, invitations, and greeting cards.

“COVID put a lot of power into the consumers’ hand, and our goal was to be the premier B2C print fulfilment supplier in Canada. An integral part of this is our ability to integrate our internal systems with our B2C partners as quickly and efficiently as possible,” said Todd Cober, President of Cober Solutions. “Using Site Flow helps to reduce the roadblocks altogether and enabled us to easily onboard new brands and grow our business.”

“We use Site Flow to produce work for brands that generate 2,000-3,000 unique orders per day during peak season,” said Bill Duerr, President of Hatteras. “There is a great team at Hatteras, but labor shortages are real today. With Site Flow, I can give my press room manager the tools he needs to maximize the productivity of the good people we have.”

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New Industry 4.0 solutions to drive growth through automation and efficiency

Industry 4.0 practices are allowing HP Indigo print service providers to deliver thousands of digital print jobs every day. As a result, HP continues to invest and expand business possibilities for PSPs.

Today, HP announced the PrintOS Integration Hub @, a portal where HP provides technical information on how to integrate with HP Indigo devices and solutions, and achieve automation across vendor solutions. Due to the upswing in ecommerce orders, printers need to increase automation through multiple systems, spanning from submission, printing, finishing and fulfillment solutions, through to shipping and tracking.

“Automation is the only way to consistently deliver high volumes of short run jobs while meeting customer’s quality and schedule expectations,” said Gershon Alon, Head of HP Indigo Solutions. “Customers are struggling to hire and maintain skilled personnel. Cross-vendor automation increases employees’ efficiency and enables the production of much more work with existing staff and resources.”

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