Uberflip Named a Contender in Content Marketing Platforms for B2B Marketers for the First Time by Independent Research Firm
B2B content experience platform receives highest score in personalization, digital experiences and sales support criteria
Uberflip, the leading B2B content experience platform, has been named a contender by Forrester, an independent research firm, in The Forrester Wave: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. In its evaluation, Forrester noted that “midmarket (and larger) firms that are headquartered in North America today and that need to make piles of content more engaging, build keen interest with an ideal-profile audience, and clearly demonstrate the ROI of combining marketing content with unique user experiences, should look closely at Uberflip.”
“We are thrilled to be included in this year’s B2B Content Marketing Platforms Wave,” said Randy Frisch, CMO of Uberflip. “We believe the increased weighting on activation is proof that content experience is paramount in how organizations engage their future and current customers. While we know Uberflip is not a traditional Content Marketing Platform by definition, it is a huge accomplishment for us to be included among these incredible companies and show how our platform enables organizations to better utilize content to help shape and influence the buyer journey. We are intrigued to see how this Wave will continue to evolve in years to come with other companies focusing on activation and in turn experience. We are proud to lead the way on that front.”
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Forrester evaluated ten vendors on current offering, strategy and marketing presence. In this evaluation, Uberflip scored highest among all vendors in the Activation criterion, under the current offering category. The B2B Content Marketing Platform Wave has put the most evaluation weight on the Activation criterion under the current offering category. “We believe that Uberflip’s platform has been validated in its success in supporting sales, digital experiences, and account-based marketing efforts by receiving the highest score in this criterion,” continued Frisch.
The report goes on to note that Uberflip has “a leg up when it comes to enabling sellers; allowing users to interact with content in a dynamic, experiential way; and helping marketers and sellers personalize interactions and build relationships inside target accounts. “
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Uberflip believes it stands out in creating content that succeeds in getting target audiences and customers to interact with it through a combination of inbound and outbound marketing practices. Commenting on that approach, Forrester states: “This novel approach sets Uberflip apart in its ability to let marketers and sellers create unique content experiences and then uncover deeper insights based on how prospects and customers interact with their content hubs.”
Uberflip’s content experience platform aggregates all of marketers’ content and empowers B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects and convert leads. Whether through ABM, inbound, sales enablement or demand generation, Uberflip creates personalized, purpose-built destinations for every stage of the buyer journey.
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