CBS Interactive Partners with Unity Technologies to Provide Advertisers With an Innovative Augmented Reality Ad Solution
AR Campaigns and Branded Content Can Now Integrate Within CBS Interactive Mobile Apps Including CBS Sports, CBS News, CNET, GameSpot and TV Guide
CBS Interactive, the largest publisher of premium digital content, has partnered with Unity Technologies, creator of the world’s most widely-used real-time 3D development platform, to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.
“Through the introduction of new ad formats like AR, we are continuing to create meaningful moments for CBS advertisers to connect with audiences in innovative ways,” said David Lawenda, Executive Vice President, Digital Sales and Sales Strategy, CBS Corporation. “Together with Unity, we look forward to leveraging augmented reality to create more engaging branded content and ad experiences for our advertisers.”
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Augmented reality technology is currently enabled on 1 million mobile devices and is expected to grow to more than 3.4 billion in 2020. Through this partnership with Unity Technologies, CBS Interactive will provide brands with a significant opportunity to reach audiences around the globe with immersive new ad formats and branded content.
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“CBS Interactive’s commitment to creating premium digital experiences has made them one of the leading innovators in media today,” said Julie Shumaker, Vice President, Advertiser Solutions at Unity Technologies. “With this partnership, CBS Interactive will be able to bring another innovative solution to their advertising partners. At Unity, we’re seeing brands use mobile augmented reality ads as a way to achieve high consumer engagement, positive brand association, and direct response from users.”
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