BCG Digital Ventures (BCGDV), the corporate innovation and digital business building arm of Boston Consulting Group, has been named as a Leader by independent research firm Forrester Research in its report, The Forrester Wave™: Digital Product Development Services, Q2 2020, the company announced today.
Forrester defines the digital product development practice as the collection of service capabilities required to conceive, design, develop, bring to market, and scale a new digital product, which is then sold by a client to its customers. Examples of digital products can include smart devices, hybrid products, data services, media products, and digital marketplaces, among others.
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BCGDV was evaluated among 11 other digital product development services providers based on 29 criteria grouped into three categories: current offering, strategy, and market presence. In the evaluation, BCGDV received the highest possible score across 15 criteria – more than any other vendor evaluated in the report. These criteria include customer validation, new digital product services vision, market approach, performance, commercial model, and market share, among others.
According to Forrester’s evaluation, “BCGDV leads by delivering research-supported, data-driven designs, iterating multiple times, and using data to refine each design toward a minimum viable product (MVP). The firm’s ability to help scale and launch a new product extends to helping clients design the operating model to support new products, including researching pricing models and optimizing sales channels.”
The report also notes that, “Customers like the strong partnership model of BCGDV and the depth of industry expertise the firm brings to developing new products. BCGDV is well-suited for clients looking to build a new greenfield business unit around a new digital product concept.”
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