Movable Ink, the leading software company powering data-activated and creative personalization for the world’s largest brands, today announced it has been selected by the Australian Football League (AFL) for its platform.

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“The AFL is delighted to become the first Australian sports league to join the Movable Ink family,” said Trishan Naidoo, Digital Marketing Lead at the AFL. “This partnership will enable us to expand from our popular AFL Runner newsletter and engage with our passionate fans through timely, personally relevant emails. We see significant opportunity to harness the power of Movable Ink’s technology over the coming months to create innovative compelling experiences, fueled by our rich set of fan data.”

More than 700 of the world’s most innovative brands in retail, travel & hospitality, financial services, media & entertainment, technology and other industries rely on Movable Ink to automate the creation of unique on-brand experiences for each consumer at every moment. The AFL will be able to leverage Movable Ink’s traction and experience in the sports vertical, as the company has powered innovative campaigns for professional leagues and teams such as the NBA and Detroit Pistons.

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“As major sports teams and leagues around the world continue adjusting to COVID-19 and play in empty stadiums and grounds, providing fans with the best digital experience is critical,” said Vivek Sharma, CEO at Movable Ink. “It’s a privilege to be playing a part in the ongoing digital innovation efforts of a professional sports league that is more than 120 years old and helping the AFL take their fan experiences to the next level with our platform.”

The partnership underscores Movable Ink’s continued expansion and focus on new clients in key geographies across APAC and EMEA.