System1, owners of MapQuest, one of the original consumer mapping services, today announced that it has reached an agreement to acquire RoadWarrior, a subscription app focused on route planning for today’s ever-growing gig economy drivers. The acquisition will enable System1 to continue expanding the breadth of their subscription offerings, while delivering more robust route planning product features to MapQuest’s users.
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“There are strong synergies between the RoadWarrior and MapQuest products,” said John Chipouras, General Manager at MapQuest. “In-market commercial route-planning tools currently fail to provide integrated navigation. The RoadWarrior acquisition will enable MapQuest to bring a custom navigation and route optimization experience within a single offering.”
RoadWarrior’s subscription app, developed and enhanced over the last ten years, leverages proprietary algorithms to streamline complex routing problems faced by delivery drivers who have complicated multi-stop route itineraries. In addition to traffic, the RoadWarrior app factors drop-off priorities, school zones, tolls, one-way trips and more while delivering an optimized route. The RoadWarrior app also offers additional functionality for fleet managers with tools that include driver management, route assigning and progress tracking.
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System1’s expertise in customer acquisition will help to grow RoadWarrior’s subscriber base even further, especially among MapQuest’s current users who seek a more feature-rich experience.
“MapQuest is a great product with incredibly loyal users, and we are excited to offer professional and optimized route planning to gig economy drivers,” said Michael Blend, CEO of System1, owner of MapQuest. “In addition, subscription products are an important part of System1’s growth strategy, and RoadWarrior is the next of many future subscription services that will benefit from the strength of our RAMP customer acquisition platform.”
