Sales Layer named a Major Player in IDC MarketScape for PIM 2021
In its latest report “IDC MarketScape Worldwide Product Information Management Applications for Commerce 2021”, Sales Layer was named as a Major Player in the worldwide PIM industry.
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Sales Layer was particularly recognized for the ease of use of its PIM, for its excellent customer support and also for its Marketing focus, that gives marketers the agility they seek.
The study identifies the main functions that modern PIM vendors must integrate to be successful in the next few years, and analyses the strengths of Sales Layer in a study performed among 16 other SaaS/cloud PIM vendors.
Accelerated growth for Sales Layer and Product Experience tech
Over the past two years, Sales Layer has shown exceptional sales growth of over 300% that has accelerated its global expansion, with more than 200 new businesses in over 25 countries. The company’s customer base includes global manufacturers and retailers such as Teka, Rexel, Bragg and Titanlux, and has developed partnerships with Google Manufacturer, Amazon Vendor, BigCommerce and Mercado Libre.
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Now Sales Layer has been named as a Major Player in the PIM sector by the latest IDC MarketScape report, and aims to stir the way B2B and B2C retailers approach their catalogue management, shifting from plain product management to product intelligence, to support their digital transformation and improve their customers’ product experience.
Sales Layer’s technology uses a cloud-based catalogue management system to connect product information to hundreds of channels in the supply chain. The system helps retailers manage product information from all their suppliers, analyse, enrich and connect all data across all channels (ecommerce platforms, online marketplaces, printed catalogues…).
