Newegg Commerce, Inc., a leading tech-focused North American e-retailer, today unveiled its 2021 promotional campaign to help shoppers rediscover the magic of the holidays. The centerpiece of the campaign is a one-minute commercial titled “Just Say Newegg” depicting a young couple’s surprise when their broken-down computer monitor flickers back to life, its pixels morphing into holiday deals magically floating throughout the room. A holiday miracle?
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“This will be a holiday season like no other, and we’re offering great deals on a wide range of products to ensure that all shoppers visiting Newegg find the perfect gift for everyone on their list.”
“The video and other creative assets we developed for this year’s holiday campaign appeal to shoppers’ sense of wonder in a fun and playful way, creating an emotional connection to help them embrace the magic of the season,” said Drew Roder, Director of Studio at Newegg. “This will be a holiday season like no other, and we’re offering great deals on a wide range of products to ensure that all shoppers visiting Newegg find the perfect gift for everyone on their list.”
The entire commercial was shot at Newegg’s in-house professional video production studio at the company’s Los Angeles-area headquarters. Newegg debuted the video on its YouTube channel this week, supported by activation across Facebook, Twitter, Instagram and many of its other social communities. Additionally, Newegg will support the campaign across its mobile and web storefronts, with video placement on a wide range of other digital platforms.
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Now midway through the company’s annual Black November campaign, Newegg is offering customers nonstop holiday savings through the end of the year:
- On November 15, Newegg kicks off its Pre-Black Friday Sale (November 15-21), offering great deals across all product categories.
- Newegg’s Black Friday Sale (November 22-27) offers some of the best deals of the season with site-wide savings on great products for everyone on your list.
- Black November then culminates with Newegg’s Cyber Monday Sale (November 28-30), with deep discounts on great gift ideas in all product categories.
- Newegg’s Holideals Sale (December 1-24) offers big discounts on great gift ideas in all product categories.
- The holiday season draws to a close with Newegg’s Year-End Clearance Sale (December 25-31), perfect for belated holiday gifts or those looking to treat themselves with a gift of their own.
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