New IDC MarketScape vendor assessment highlights Salsify’s strategy, syndication, and implementation experience
Salsify, the Commerce Experience Management (CommerceXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, has been named a Leader in PIM for Commerce in the new IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment. The report identifies syndication, implementation experience, and a set of robust retailer content management capabilities from its recent Alkemics acquisition. These strengths resulted in Salsify being named as a Leader in the study.
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According to the report, companies should “Consider Salsify when you are looking for a PIM purpose-built for brand manufacturing to power your multi-channel commerce experiences,” according to the study. It goes on to describe Salsify as “a flexible and scalable, multitenant SaaS PIM offering.”
PIM is a core offering within Salsify’s ProductXM platform. Global brands including Mars, L’Oreal, and Coca-Cola rely on ProductXM’s continuously adaptive system of record and workflow to collaborate and deliver winning product experiences on the digital shelf.
“This is Salsify’s second consecutive time earning a Leader position in the IDC MarketScape PIM for Commerce study. The study further validates our vision and strategic focus in building an end-to-end platform that powers multi-channel, continuously adaptive product experiences,” said Rob Gonzalez, co-founder and CMO of Salsify. “It also signifies another milestone for the company having been named in the highest possible category in PIM studies conducted by three independent analyst firms in 2021.”
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According to the IDC MarketScape, “Salsify was developed with syndication across channels as a top priority and its syndication capabilities differentiate it from other PIM vendors. One customer we interviewed who uses Salsify heavily for syndication said, ‘If we got rid of Salsify we would have to hire 10 people to do the work salsify has automated for us.'”
The report also noted, “Customers and partner organizations we interviewed rated Salsify best-in-class for its ease of implementation. One implementation partner commented, ‘Of all the PIMs I have worked with, Salsify is definitely the quickest we can implement.'”
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