Helium 10 Announces Expansion into Walmart.com Marketplace, Releases Data-Driven Tools for Merchants to Grow and Optimize Business Opportunities

New Resources Support Walmart.com sellers to increase access to information, maximize keyword research, and grow profitability

Helium 10, the leading all-in-one software, analytics and resource solution empowering e-commerce sellers, announces its expansion of new tools for Walmart.com’s e-commerce marketplace, allowing its existing Amazon merchant customers and Walmart.com sellers to strategically and lucratively navigate the e-commerce landscape. With this new expansion including product research, keyword and profitability solutions, Helium 10 is bringing its unprecedented powerful data, insight and resources to support existing businesses on Walmart.com, as well as other Helium 10 sellers who are new to this marketplace and want to expand their business to begin selling on Walmart.com.

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Walmart.com has over 100 million unique viewers to their site each month, and now, Helium 10 is the first to support the independent sellers in this marketplace who have not had access to critical data and insights that indicate where best to invest their scarce resources. With Helium 10’s new offering, Amazon sellers looking to expand and existing Walmart.com sellers alike can harness the power of Helium 10’s groundbreaking data, community of sellers, and educational materials to maximize the impact of their business and grow revenue.

Over one million small business owners, solopreneurs and merchants of all kinds have used Helium 10 to grow and scale their e-commerce businesses on Amazon. This expansion allows current Walmart.com sellers to utilize Helium 10’s tools to revitalize their existing operations and empowers Helium 10 sellers on Amazon to tap into Walmart.com’s robust marketplace in a data-driven manner for the first time.

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“Walmart.com is a massive opportunity for e-commerce merchants, but many have little to zero guidance on how to excel in the space,” said Bradley Sutton, Helium 10’s Chief Evangelist and Director of Training. “Helium 10 is democratizing online marketplaces with this expansion, allowing our sellers to level up their businesses with ease and providing them with product analytics, insights and opportunities to grow profitability.”

Helium 10’s advanced tools and resources for business owners empower sellers to gain unprecedented insights and data, resulting in the overall potential to increase their revenue. Sellers across the Amazon and Walmart.com e-commerce space can now access functions such as:

• Xray, which allows sellers to compare both Walmart.com and Amazon’s product data at a glance
• Cerebro and Magnet, new search functions that provide merchants with insights into keywords searched for on Walmart.com’s marketplace, and to expand beyond Amazon
• Profits, which will bring sales and performance analytics tools to Walmart.com sellers, helping them analyze business trends and product performance

In the coming months, Helium 10 will bring additional tools for Walmart.com to market and supplement the tools with education resources to excite and empower sellers.

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